The film follows a group of four people at a British pub, watching television as Norwegian footballer Erling Haaland scores a goal. The strikers atmospheric rise to the top of European football hasn't gone unnoticed, and a seemingly rhetorical question about where he comes from kickstarts a conversation about where he is from, literally.
From there, we’re taken on a journey into “Haaland”, a place that mixes fantastical elements with stereotypes of Norway. It culminates in utter confusion as Martin Ødegaard and Joshua King (other Norwegian internationals) are brought into the conversation.